Our Marketing Strategy Objective is to influence frequent active travellers from around the globe to dream about, plan and visit our wonderful South Western Africa Region. The region includes Namibia, Botswana and Cape To Namibia Routes, including Cape West Coast, Namaqualand, Green Kalahari and the Northern Cape Transfrontier Parks shared with Namibia and Botswana.
Our Region is one of those rare Scenic Rich, Wilderness Destinations which can be explored even in our modern day society.
Therefore we have designed an Itinerary Planner enabling visitors to use endless Itinerary options (by road or fly in) to visit new destinations every day on vacation.
All our Marketing platforms are designed to influence the individual and / or group traveller in such a way that they can make a wide range of choices on the mode of Travel, Services required, as well as the combination of destinations to be visited.
The very rich visual content strategy provides a wealth of free information and trip planning functionality to be explored at leisure long before any decision is made to visit our region.
With no obligation whatsoever the potential traveller or travel trade can fully use our travel planner portal to choose routes, destinations, attractions (1700 websites) before any commitments or personal information is required.
Once decided on our region for the next trip, we aim to make the final booking stages as smooth as possible with a wide range of automated and other booking options to choose from.
Every advertiser is then permanently exposed to our ever increasing potential traveler audience.
International and National marketing and promotion of all our advertisers of our core focus areas in Namibia and Routes into from Botswana and Cape Town.
We provide world wide Travel Planning assistance to the tour and travel trade( tour operators, travel agents, booking offices etc, and Retail (booking portals, individual travellers, ext) using a leading edge Website, E-Books, Apps, Social Media, Printed Media platforms and Technology.
Our marketing efforts constantly create and build an ever increasing potential and returning Traveler audience where every one of our advertiser's information is open, transparent and freely available and ready for the international and local trade, booking portals, corporate and individual business.